A contemporary place
Located in the 15th district of Paris, the new premises of Novancia are emblematic of what the School aims to achieve : to provide an environment where students, project initiators, future business leaders and institutional and economic partners can gather together in perfect harmony.
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A word from
the Executive Director
Novancia aims to educate a new generation of managers possessing a dual competency in entrepreneurship and commerce, who will be experts in « business development ».
More than ever before, companies are placing commercial dynamics at the heart of their strategy. Commercial management is gaining in importance, but faced with a climate of uncertainty and profound change brought about by the arrival of the internet and e-commerce, they are adopting a more entrepreneurial stance, and re-thinking both their organisation and their concept of market territory.
They emphasize the need to instil in their staff both a daring and strategic attitude…
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What exactly does ‘Business Development’ mean?
In today’s tough economic climate companies are having to reconsider their commercial strategy in the light of their global strategy.
The talk is more about Business Development now, with the emphasis on the long term viability of the company and the development of its business activities. The commercial element is still paramount, but the concept of Business Development goes way beyond this.
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