A word from the Executive Director
Novancia aims to educate a new generation of managers possessing a dual competency in entrepreneurship and commerce, who will be experts in « business development ».
More than ever before, companies are placing commercial dynamics at the heart of their strategy. Commercial management is gaining in importance, but faced with a climate of uncertainty and profound change brought about by the arrival of the internet and e-commerce, they are adopting a more entrepreneurial stance, and re-thinking both their organisation and their concept of market territory.
They emphasize the need to instil in their staff both a daring and strategic attitude…