Bannière « <span>What exactly does </span>‘Business Development’<span> mean?</span> »

What exactly does ‘Business Development’ mean?

In today’s tough economic climate companies are having to reconsider their commercial strategy in the light of their global strategy.

The talk is more about Business Development now, with the emphasis on the long term viability of the company and the development of its business activities. The commercial element is still paramount, but the concept of Business Development goes way beyond this.