IBSA Curriculum

Duration of study programme: 12 months (3 semesters).
A semester is a period of time which is closer to four months than six.

First semester IBSA curriculum - core modules that bolster key skills and concepts

The core modules are designed to refresh and deepen students’ understanding of key management concepts in an international context. These modules are taken at Novancia by those who follow one of our IBSA partner schools’ specializations in the second and third semesters. Those who follow our specialization will take the core modules at any of our IBSA partner schools. Students should apply to the programme via the school at which they will take the first semester core modules.

Course Hours ECTS

Global Marketing Strategies

International marketing decision-making at an advanced level. The course will address marketing performance in a global context, assess differences in country environments, select and apply techniques for international market segmentation, market entry strategies, market risk analysis, and marketing plans.

60[1] 6

Global Strategic Analysis

An intensive course in global strategy-making and execution. The course addresses global strategic business issues and the development of winning business strategies in a global economy. The managerial tasks of strategic analysis as well as crafting, selecting, and executing strategies are explored through lecture, discussion, and case analysis.

60[1] 6

International Finance

A global overview of managerial and financial accounting for international financial decision­-making at an advanced level. The course focuses on analysis and decision-making techniques affecting global economics, multinational finance, international accounting, global harmonization, corporate governance, and global value creation management.

60[1] 6

HRM in the Global Environment

An examination of international human resource management in the context of the global business environment and policies of organizations for the management of people. The issues of managing international human resources, the link between HR practices and organizational performance, international legal requirements and best practices will be addressed.

60[1] 6

International Business Law

This course develops an understanding of international legal foundations and frameworks within which a business operates, focusing on a critical analysis of business transactions, and the global legal environment in which they are conducted. Legal concepts will be related to current issues in international business relationships to assist in understanding risks inherent in the global forum.

60[1] 6

[1] Including 30 hours face to face and 30 hours of personal and group work.

 

 

Second semester IBSA curriculum - Novancia’s IBD&C specialization builds expertise

Two profiles of International Business Experts: these profiles can be found in both companies and institutional bodies.

Business Front-Liners

Business Developers who develop the growth and management of international companies on site.

Job profile:
International Business Developers

Develop and implement the internationalisation of large and medium-sized companies through market research, business modelling and planning, networking the activity and partnership development.

Business Back-Liners

Business Consultants who advise and support business internationalisation.
 

Job profile:
International Business Consultants

These are experts in the crucial stages of international business development and advise entrepreneurs who are in the process of designing their international strategy.
Experts also intervene before, during and after change management initiatives.

 

By combining pedagogy in international business and entrepreneurship our specialization is designed to help you become that rare breed of manager who has both the top rate analytical skills and the creative wherewithal to bring projects to fruition in the international arena.

Course Hours ECTS

International Business & Entrepreneurial Strategies

The module examines successful entrepreneurial strategies in international business. Based on cases studies of entrepreneurial companies in the context of the global business environment, internationalization strategies will be analyzed and key success factors will be determined in order to equip students with the insights, tools, concepts, and skills necessary to successfully overcome the barriers and achieve internationalization of new and existing businesses.

60[1] 5

International Business Consulting and Support

This module is dedicated to the study and acquisition of the principles and practices that characterize the functions of International Business Consultants who support entrepreneurs in developing and consolidating internationalization strategies for their firms. Building on a core of both theoretical and practical knowledge as well as input from practitioners in the field, students will be encouraged to identify, analyze and master the essential skills required for successfully operating within this profession.

60[1] 5

International Business Negotiation & Communication

This module focuses on knowledge and practice of negotiations in international business. The learning experience will include in-class learning, practical exercises such as case studies, role playing and negotiation simulations. The module will offer a methodological approach towards negotiation and conflict-solving using both negotiation methods/tools and appropriate behaviour. Students will work with simple yet effective diagnosis/analysis tools allowing them to effectively evaluate and adapt to key cultural differences, within the international negotiation process.

60[1] 5

Business Model Innovation & Planning

This module explores the understanding and practice of business model innovation and planning in an international context. Based on lectures, case studies, business model analysis with a canvas and creativity techniques for business model design, this module offers a theoretical and methodological approach to business modelling and planning to enable students to acquire a deeper insight into the value creation dynamics of businesses: in particular innovative companies with breakthrough strategies in their industry.

60[1] 5

Risk assessment in EU and emerging countries

This module examines the evaluation and forecasting of the effects of geopolitical, economic, financial and social risks when doing business in foreign countries, in particular in the European Union and recently- emerging countries. The learning experience includes lectures and a methodological approach of risk evaluation using appropriate tools to assess and rate countries’ comparative risk exposure.

60[1] 5

Networks & Platforms for Business Development

The concept of platforms and networks is at the heart of the most vibrant start-ups. The fact that we prefer to trust strangers and “e-friends” than brands or firms creates a wide range of opportunities for entrepreneurs. As a result, this is creating a new set of concepts and novel ways of creating and developing businesses based on information systems, strategy and marketing.
This module addresses these key elements in modern day business.

60[1] 5

[1] Including 30 hours face to face and 30 hours of personal and group work.

 

 

Learning Outcomes

  • Ability to examine the strategies of entrepreneurial companies abroad in order to design and implement effective internationalisation processes in new and existing businesses.
  • Capacity to make consulting proposals, to implement consulting projects in an international context and create a distinctive consultancy approach.
  • Effective negotiating and communication skills in relation to the various stakeholders in an international business environment.

Third semester IBSA curriculum - hone analytical, research and methodological skills

Basic research skills will be taught in workshops over three days. These important research skills constitute the foundations for the Project/Dissertation in 2nd semester and underpin the coursework in 1st semester. They are taught through a workshop approach based on lectures and student-­centred learning. Students are encouraged to reinforce these research skills through continuous independent study and application.

Learning Outcomes

  • To enable students to cultivate their critical reasoning skills and to consolidate their analytical skills
  • To respect a scientific process which requires students to maintain a neutral yet critical outlook on the research area under investigation
  • To carry out a literature review with practical research methods to answer a research question
Course Hours

Thesis workshop

15

Quantitative & qualitative research methods

15

Research Tutorship

15