Research seminars

Business Ethics:
Cross-fertilization in social sciences
Seminar, Wednesday 9 April 2014

The research seminar "Business ethics" favored a meeting and exchanges between researchers from various French and Swiss universities.

Business ethics is a growing preoccupation for companies and citizens. However, whilst researchers are becoming increasingly interested in this area and calling on companies’ attention loud and clear, should there also be a coexistence of wider dissemination of ethical practices?

What link can be established between “profitability” (profit maximization) and ethical considerations? These issues, and many others, were tackled by professor-researchers from various fields: economics, marketing, sociology and law.

At the close of this seminar a special issue (grouping the papers and reports from each article) was published in the Ethique et Economique review, available online -

Learn more about this event





Philippe Broda
Professor-researcher, Novancia
« La perception de la corruption, une autre perception »

Thierry Coville
Professor-researcher, Novancia
« Entreprise familiale et éthique »

Clothilde Champeyrache
Lecturer, Université Paris 8
« L’entreprise légale-mafieuse : efficience ou éthique ? »

David Martin
Professor-researcher, Novancia
« La mobilisation des consommateurs contre les banques en Espagne »

Professor-researcher, Novancia
« La place de l’éthique dans le commerce équitable »


future program guidelines
Round table, Thursday 7 May 2015

This round table was focused on interculturalism and its development as a subject taught in European universities and business schools.

The proliferation of intercultural seminars in these institutions, wanting to present their internationalisation and international professors, and the necessary inclusion of subjects such as international negotiation, intercultural communication, intercultural marketing and national brand image, would lead us to believe that our subject deserves deeper reflection.

Given the recent irresistible flux in foreign students and the mobility of the teaching body, we will analyze the consequences and changes on the academic landscape and the way in which we teach and research cultural differences.





Associate Professor, Change Management, ESIEE

Associate Professor, International Negotiation, Novancia Business School

Jennifer TAKHAR
Associate Professor, Intercultural Management, Novancia Business School


Sustainable development, eco-design and nanomaterials
Seminar, Thursday 28 May 2015

A LABEX seminar research group and Strategic management of innovation within the framework of the NEIS Chair « Nanotechnologies, Eco-design, Innovation and Strategy » of LABEX SERENADE.

With a view to sustainable development, nanotechnologies present a major stake: that of the eco-technological deployment enabling the proposition of alternative and concrete answers to environmental pressures linked with industrial practices.

The European Union, through its actions, supports their development and fixes objectives to attain as well as the means to be implemented in the industrial innovation and dissemination of scientific results.

In this rather favorable context, nanotechnologies give us a glimpse of very promising patches of development linked with sustainable development and would contribute to transforming a vast range of industries, enabling them to meet ecological challenges still little or poorly integrated into industrial activity.

Yet, this specific and complex framework leads us to the posing of numerous questions:
How should the development of innovations stemming from nanomaterial be enhanced with a view to sustainable development? How can the transfer of scientific results be converted into real commercial opportunities? What is the role of governance in the dissemination and deployment of these innovations? What are the main stumbling blocks regarding the deployment of these innovations? What are the levers of development of nanotechnology ecosystems?

This first seminar therefore intends to provide answers to these questions by bringing together social science and innovation management researcher attendees who are analyzing nanotechnologies according to various and complementary analytical perspectives, like strategic barriers of dissemination, from laboratory innovations to commercializing them, market governance, funding issues, rules and regulations and eco-conception, amongst others.

European nanomaterials?
From the contentious regulatory framework to the construction of European space.

The definition of nanomaterials is a technical problem, but also a regulatory one. The attempts to exercise regulatory control of industrial activities of production or usage of nanomaterials requires a precise definition of these substances. The transformation of nanomaterials into governable objects, in other words identified, and on which public action can be taken, has been the object of numerous discussions and experiments. In Europe, it has resulted in strong opposition from the European Commission and the European Parliament. This opposition concerned not only the techniques and regulation choices to be effected, but also the very nature of the political and economic European space.




Sociologist, in charge of research at the Centre de sociologie de l’innovation, Mines ParisTech

3 – 4 pm
Governance of future markets:
the construction work of market infrastructures in nanotechnologies

The talk will aim to present our work on the notion of market infrastructures, a concept developed to better understand the processes by which radical innovations can emerge from their niches. These niches are central in the development of these types of innovation, but the emerging phenomenon remains only little understood. We will examine the nanotechnologies case and analyze how the various actors develop a specific piece of work for the implementation of these infrastructures which prepare future markets.




Université Paris-Est (Ecole des Ponts Paristech, LISIS/IFRIS)

Philippe LAREDO
Université Paris-Est (Ecole des Ponts Paristech, LISIS/IFRIS) and University of Manchester (MBS, MIoIR)

4 – 5 pm
Eco – innovation versus Eco - conception:
what is being said in the construction sector?

Being engaged in a sustainable development perspective is a challenge for many sectors of activity as a result of the growing awareness of the effects of existing products on the environment and health. In this context two approaches are aiming to establish a balance between the economic stakes and the ecological preoccupations: eco-innovation and eco-conception. For a decade, eco-innovation has become an emerging priority for the Member States of the EU-27. In parallel, eco-conception – an older concept – is more specific due to its mechanisms and strategies. In terms of impacts, the two concepts are similar. However, certain gaps remain when it is a matter of distinguishing them in terms of approach and action. This aspect is particularly important in a strategic sector such as construction.




Novancia Business School Paris

Novancia Business School Paris


Multichannel stakes for distributors and consumers
Seminar, Thursday 11 June 2015, 2 -6 pm

This seminar explores various facets of multichannel consumer behavior and companies’ cross channel strategies

In order to adapt to mobile consumers, ubiquitous and ever more equipped with multiple information and purchasing means, companies have created various channels (ecommerce sites and drives), information, digital media (social media and kiosks) and logistics techniques.
In multiplying them, they learn to coordinate the channels and to exploit their complementarity, in order to assure consumers of the fluidity of the purchasing process.

More than a simple juxtaposition of channels, a real cross-channel management takes effect in order to optimize the consumer contact and ensure that their global experience really does result from a coherent integration of the experience of each channel.




Programme & Speakers

2-2.15 pm – Introduction
Christophe LOUÉ
(Responsible for research at Novancia)
et  Enrico COLLA
(Professor emeritus Novancia)

(Professor Université de Dijon)
« Les enjeux de la distribution multicanal dans le commerce de détail »

Marie-Catherine PAQUIER
(Professor-researcher Novancia)
« L’expérience d’achat de produits monastiques - L’influence des contextes sur le contenu de l’expérience »

(Professor-researcher Novancia)
"The impact of multichannel selling on the role and management of sales forces"

Sandrine MEDIONI
et Martine DEPARIS
(Professor-researchers Novancia, Galeries Lafayette Chair)
« L’utilisation du mobile pour une marque/enseigne : de la commodité à la récurrence d’usage »

Christophe BÈZES
(Professor Istec) :
« Les jeux de la congruence des canaux et du fit dans la décision d’achat multicanal de trois types d’acheteurs »

Maria-Eugenia RUIZ-MOLINA
(Universidad de Valencia) :
"Identifying Segments in the Multichannel Retailing Environment: A Study of British and Spanish Apparel Retail Shoppers"

5.30 – Conclusions
Enrico COLLA
(Professor emeritus Novancia)
(Professor Université de Dijon)


Innovation dissemination:
the case of financial products
Morning of exchanges, Tuesday 30 June 2015, 10.30 – 12 pm

Questions of dissemination then innovation adoption were broached through two separate fields of investigation. The first lay on the dissemination of weather derivatives and explained the reasons why companies are slow to take on board climate risk. The second field of investigation would lead to the creation of a new tool of experimental research, then more to capturing the process of adoption than to a product.

This work will benefit from the financial support of MeteoProtect, of l’Agence Spatiale Européenne and of ITyStudio.





Professor of Finance, HDR - Ph.D in Economics
ESSCA School of Management.
His research focuses on business cycles, financial and banking systems, innovation and big data.

Thierry RAYNA [Discutant]
Professor-researcher, HDR - Doctorate in Economics,
Novancia Business School Paris